Summer Reading Challenge 2018

It’s no secret that #SRC2018 took the internet by storm. Here are some of the highlights that made this our biggest and best digital campaign yet.

MEDIA COVERAGE

• Media Partner: POPSUGAR
• Mega print coverage in 212+ unique publications
• 435+ national print media mentions of #SRC2018 books*
• 8 #SRC2018 books were featured in People Magazine:
  • The Favorite Sister by Jessica Knoll
  • How Hard Can It Be by Allison Pearson
  • When Katie Met Cassidy by Camille Perri
  • All We Ever Wanted by Emily Giffin
  • Give Me Your Hand by Megan Abbott
  • Her Pretty Face by Robyn Harding
  • The Bucket List by Georgia Clark
  • The Other Woman by Sandie Jones
• 6 #SRC2018 books were selected as Skimm Picks by TheSkimm:
  • Tell Me Lies by Carola Lovering
  • The Bucket List by Georgia Clark
  • All We Ever Wanted by Emily Giffin
  • Give Me Your Hand by Megan Abbott
  • The Bucket List by Georgia Clark
  • When Katie Met Cassidy by Camille Perri

*some media hits included more than one SRC book

SOCIAL ENGAGEMENT

• 6,000,000+ estimated combined reach
• 3,000+ posts with #SRC2018
• 40+ highly influential “book-stagrammers” participated and over 200 participants in the challenge
• Reached (and surpassed!) 20,000 followers on the @BookSparks Instagram
• 2,000+ average  profile visits per week

CELEBRITY SHOUT-OUTS

Our surprise celebrity guest Kimberly Williams-Paisley raved about several #SRC2018 titles, including:

• The Dinner List by Rebecca Serle
• Tell Me Lies by Carola Lovering
• The Bucket List by Georgia Clark
• She Was The Quiet One by Michele Campbell
• The Subway Girls by Susie Schnall
• Not Her Daughter by Rea Frey

Lena Dunham, star/creator of HBO’s hit show Girls, showed love to #SRC2018 book Providence by Caroline Kepnes.

The Favorite Sister by SRC 2018 host Jessica Knoll received lots of celeb love, receiving mentions from Bravo legend Andy Cohen, Sarah Michelle Gellar, Emmy Rossum and more.

Journalist and American Icon Katie Couric checked in from the beach while reading Emily Giffin’s All We Ever Wanted.

PARTNERS:

We couldn’t have done this without our #SRC2018 partners, especially Hint, Books Are Magic, Books on the Subway and She Reads!

 

Download the Full SRC Report: