Summer Reading Challenge 2018

It’s no secret that #SRC2018 took the internet by storm. Here are some of the highlights that made this our biggest and best digital campaign yet.

MEDIA COVERAGE

*some media hits included more than one SRC book

6,000,000+ estimated combined reach
3,000+ posts with #SRC2018
40+ highly influential “book-stagrammers” participated and over 200 participants in the challenge
Reached (and surpassed!) 20,000 followers on the @BookSparks Instagram
2,000+ average profile visits per week

Our surprise celebrity guest Kimberly Williams-Paisley raved about several #SRC2018 titles, including:

Lena Dunham, star/creator of HBO’s hit show Girls, showed love to #SRC2018 book Providence by Caroline Kepnes.

The Favorite Sister by SRC 2018 host Jessica Knoll received lots of celeb love, receiving mentions from Bravo legend Andy Cohen, Sarah Michelle Gellar, Emmy Rossum and more.

Journalist and American Icon Katie Couric checked in from the beach while reading Emily Giffin’s All We Ever Wanted.

We couldn’t have done this without our #SRC2018 partners, especially Hint, Books Are Magic, Books on the Subway and She Reads!