What do the leading expert on the psychology of shopping, a legendary choreographer, the Brothers Heath and a rogue economist have in common? They’re the authors of the coolest business-savvy books that inspire Kim Cecere, our VP of Branding! Check out her picks here:
Why We Buy: The Science of Shopping by Paco Underhill
Deemed the “Sherlock Holmes for retailers”, Underhill examines if there is a method to our madness when it comes to shopping.
The Creative Habit: Learn It and Use It for Life by Twyla Tharp
Creativity a little dead in the water? Twyla Tharp gives you exercises to incorporate into your daily life to turn creativity into a habit.
Made to Stick by Chip Heath and Dan Heath
The Heath brothers explore the reasoning behind why some ideas die and some ideas thrive and what it takes to make them stick.
Call of the Mall: The Geography of Shopping by Paco Underhill
Underhill’s follow up book to Why We Buy digs into the cultural phenomenon that is the American mall experience.
Freakonomics: A Rogue Economist Explores the Hidden Side of Everything by Steven D. Levitt
Levitt seeks out the meaning behind economics and shows how what people perceive to want and need is the driving force behind it all.
Pinterest PS – Check out this shopping-inspired Pinterest board! Just don’t blame us if your credit card gets a little inspired, too…
Great post.
I would have guessed Paco would be on your list, Kim! Great recommendations.