2019 Fall Campaign Highlights

Fall 2019 was a season full of dynamic, wide-reaching campaigns that drove awareness and purchases for our authors. With a combined estimated social reach of 7+ million, our three distinct BookSparks Fall reading campaigns featured custom photography, ambassador partnerships, brand activations and more.

THREE CUSTOM & FULLY-INTEGRATED DIGITAL CAMPAIGNS:

• Fall Reading Challenge 2019: #HitTheBookClub
• YA Fall Reading Challenge 2019: #WordsMatter
• Read, Relax, Repeat: #SelfCareTour

MEDIA COVERAGE:

• 235+ media placements for our fall authors*
• 2 #FRC2019 books were featured by The New York Times:
  • Dominicana by Angie Cruz
  • Raven Lane author Amber Cowie
• 4 fall 2019 books were praised as books to help you live your life like a boss by Create & Cultivate:
  • Just a Girl by Lucinda Jackson
  • Make Your Moment by Dion Lim
  • Joy Seeker by Shannon Kaiser
  • Mani/Pedi by Krista Beth Driver
• 20 fall 2019 books were featured in Parade:
  • Joy Seeker by Shannon Kaiser
  • Mani/Pedi by Krista Beth Driver
  • Just a Girl by Lucinda Jackson
  • Twine by Monica Duncan
  • Screen Queens by Lori Goldstein
  • Dear Girls by #FRC2019 guest Ali Wong
  • Dominicana by Angie Cruz
  • As Long As It’s Perfect by Lisa Tognola
  • I Love You Like That by Heather Cumiskey
  • Five Dark Fates by Kendare Blake
  • Revelation by Bobi Gentry Goodwin
  • Unpregnant by Jenni Hendriks and Ted Caplan
    
  • The Nine by Jeanne McWilliams Blasberg
  • A Song for the Road by Rayne Lacko
  • Make Your Moment by Dion Lim
  • Pretty Guilty Women by Gina LaManna
  • The Giver of Stars by #FRC2019 guest Jojo Moyes
  • When the World Didn’t End by Caroline Kaufman
  • Twice in a Blue Moon by #FRC2019 guest Christina Lauren
  • Regretting You by #FRC2019 guest Colleen Hoover

*some media hits included more than one fall book

SOCIAL ENGAGEMENT

• 7,000,000+ estimated combined reach
• 7,000+ posts with #FRC2019
• 130+ highly influential bookstagrammers led our efforts as fall challenge ambassadors
• 8 online book clubs joined as our official book club partners

CELEBRITY LOVE

• Tiffani Thiessen was our amazing #FRC2019 celebrity host and her book You’re Missing It! was the challenge’s featured children’s book pick.

• Reese Witherspoon selected The Giver of Stars by #FRC2019 guest Jojo Moyes as her November book club pick.

• Shonda Rhimes called That’s Mental by Amanda Rosenberg a best book of 2019.

PARTNERS:

In Fall 2019, we made a commitment to partner with female-forward brands to help them spread their messages. It was an honor to work with 11 inspiring companies throughout the fall season:

• Homesick Candles
• Feminist Sticker Co
• City Girl Coffee
• Burnt Edge Studio
• Girly Book Club
• Silent Book Club
• Y Cosmetics
• Pear Nova
• Peach & Lily
• Organic Bath Co
• Yes I Am

DOWNLOAD THE FULL #FRC2019 REPORT: