2019 Fall Campaign Highlights

Fall 2019 was a season full of dynamic, wide-reaching campaigns that drove awareness and purchases for our authors. With a combined estimated social reach of 7+ million, our three distinct BookSparks Fall reading campaigns featured custom photography, ambassador partnerships, brand activations and more.

THREE CUSTOM & FULLY-INTEGRATED DIGITAL CAMPAIGNS:

MEDIA COVERAGE:

*some media hits included more than one fall book

SOCIAL ENGAGEMENT

  • 7,000,000+ estimated combined reach
  • 7,000+ posts with #FRC2019
  • 130+ highly influential bookstagrammers led our efforts as fall challenge ambassadors
  • 8 online book clubs joined as our official book club partners

CELEBRITY LOVE

PARTNERS:

In Fall 2019, we made a commitment to partner with female-forward brands to help them spread their messages. It was an honor to work with 11 inspiring companies throughout the fall season:

DOWNLOAD THE FULL #FRC2019 REPORT: