2019 Fall Campaign Highlights
Fall 2019 was a season full of dynamic, wide-reaching campaigns that drove awareness and purchases for our authors. With a combined estimated social reach of 7+ million, our three distinct BookSparks Fall reading campaigns featured custom photography, ambassador partnerships, brand activations and more.
THREE CUSTOM & FULLY-INTEGRATED DIGITAL CAMPAIGNS:
- Fall Reading Challenge 2019: #HitTheBookClub
- YA Fall Reading Challenge 2019: #WordsMatter
- Read, Relax, Repeat: #SelfCareTour
MEDIA COVERAGE:
- 235+ media placements for our fall authors*
- 2 #FRC2019 books were featured by The New York Times:
- Dominicana by Angie Cruz
- Raven Lane author Amber Cowie
- 4 fall 2019 books were praised as books to help you live your life like a boss byĀ Create & Cultivate:
- Just a Girl by Lucinda Jackson
- Make Your Moment by Dion Lim
- Joy Seeker by Shannon Kaiser
- Mani/Pedi by Krista Beth Driver
- 20 fall 2019 books were featured in Parade:
- Joy Seeker by Shannon Kaiser
- Mani/Pedi by Krista Beth Driver
- Just a Girl by Lucinda Jackson
- Twine by Monica Duncan
- Screen Queens by Lori Goldstein
- Dear Girls by #FRC2019 guest Ali Wong
- Dominicana by Angie Cruz
- As Long As Itās Perfect by Lisa Tognola
- I Love You Like That by Heather Cumiskey
- Five Dark Fates by Kendare Blake
- Revelation by Bobi Gentry Goodwin
- Unpregnant by Jenni Hendriks and Ted Caplan
- The Nine by Jeanne McWilliams Blasberg
- A Song for the Road by Rayne Lacko
- Make Your Moment by Dion Lim
- Pretty Guilty Women by Gina LaManna
- The Giver of Stars by #FRC2019 guest Jojo Moyes
- When the World Didn’t End by Caroline Kaufman
- Twice in a Blue Moon by #FRC2019 guest Christina Lauren
- Regretting You by #FRC2019 guest Colleen Hoover
*some media hits included more than one fall book
SOCIAL ENGAGEMENT
- 7,000,000+ estimated combined reach
- 7,000+ posts with #FRC2019
- 130+ highly influential bookstagrammers led our efforts as fall challenge ambassadors
- 8 online book clubs joined as our official book club partners
CELEBRITY LOVE
- Tiffani Thiessen was our amazing #FRC2019 celebrity host and her book You’re Missing It! was the challenge’s featured children’s book pick.
- Reese Witherspoon selected The Giver of Stars by #FRC2019 guest Jojo Moyes as her November book club pick.
- Shonda Rhimes calledĀ That’s Mental by Amanda Rosenberg a best book of 2019.
PARTNERS:
In Fall 2019, we made a commitment to partner with female-forward brands to help them spread their messages. It was an honor to work with 11 inspiring companies throughout the fall season:
- Homesick Candles
- Feminist Sticker Co
- City Girl Coffee
- Burnt Edge Studio
- Girly Book Club
- Silent Book Club
- Y Cosmetics
- Pear Nova
- Peach & Lily
- Organic Bath Co
- Yes I Am
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