Social Media is all about trendsetting. While it’s important to keep things fresh and experiment with new things, it is crucial to keep in mind that there are a few tips and tricks to maintain a balanced and creative platform. So who better to learn from than the authors that are killing it in the social media world right now?

“My new pet peeve is folks who do multiple Instagram posts in a row. A big no no which will lead to unfollows. I love Instagram because it’s simple and visual. More about you, less book stuff and no more than one post per day!” – Kaira Rouda, author of The Goodbye Year and one of Forbes’ Women to Follow on Twitter

 

“The worst thing anyone can do on social media is talk only about themselves. Use your platforms to connect with and promote other authors whose work you love, social media is about building community not relentless self-promotion.” – Andrea Dunlop, author of Losing the Light

“As an author and book reviewer for SE Reviews and Reads, I’m such a fan of books and authors and am always tweeting about great book finds. One thing I love to do is make sure to send a congratulations tweet on an author’s ‘book birthday’ making sure to include the amazon link for easy ordering!” – Stephanie Elliot

 

“I think the best way to approach social media is how you would a cocktail party: be friendly, interesting, and engaging, and save any sordid personal details and rants for a less public party.” – Karma Brown, author of Come Away With Me – a BookSparks Winter Reads pick

 

“Don’t lose momentum. I’m not someone who tweets or updates my author Facebook page constantly—I fall somewhere between ‘less than I should’ and ‘more than I would if I didn’t make myself.’ But I do find that the more I tweet, etc., the easier it is to think of things to post about.  If I lose momentum, I can let my social media accounts get stagnant. When I’m in the habit of thinking about social media as something I do every day, like exercising or making the bed, I find it easier to discover things to tweet or post about, and easier to mix observations about the world in general or comments on other people’s work with posts about my own work.” –Meg Mitchell Moore, author of The Admissions

What has helped you survive in the ever-changing social media world? Tell us in the comments!

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