A book campaign isn’t so different from the presidential campaign trail. In both instances you are trying to convince a crowd of strangers to value your work. You seek out endorsements, attempt to maximize media coverage and work with a publicist to brand your image and grow your reach. Using everything from social media to press releases, an author (and a president) must connect with people first and foremost.

After years of working with incredible authors, we’ve seen some truly great publishing successes. Explore these two incredible authors for a peek behind the book campaign curtain.

Georgia Clark, author of The Regulars
(Click the image to view the full case study.)

Leah Lax, author of Uncovered
(Click the image to view the full case study.)

Check out more successful book PR campaigns by BookSparks here.