Summer Reading Challenge 2019: BOOKFEST

Year after year, BookSparks remains the premiere destination for summer reading thanks to our creative and engaging campaigns that combine traditional media coverage with digital collaborations. Here are some of the highlights that made this our biggest and best digital campaign yet.

MEDIA COVERAGE

• 440+ national print media mentions of #SRC2019 books
• 5 #SRC2019 books were featured in The New York Times:
  • Whisper Network by Chandler Baker
  • The Escape Room by Meg Goldin
  • Red White & Royal Blue by Casey McQuiston
  • The Last Book Party by Karen Dukess
  • The Islanders by Meg Mitchell Moore
• 5 #SRC2019 books earned love from O Magazine:
  • The Last Book Party by Karen Dukess
  • The Last Resort by Marissa Stapley
  • You, Me, and the Sea by Meg Donohue
  • Red White & Royal Blue by Casey McQuiston
  • Naturally Tan by Tan France

SOCIAL ENGAGEMENT

• 9,000,000+ estimated combined reach
• 4,000+ posts with #SRC2019
• 50+ influential bloggers & bookstagrammers acted as #SRC2019 Ambassadors
• Over 50,000 followers on the @BookSparks Instagram
• 3,000+ average profile visits per week

CELEBRITY BUZZ

From our #SRC2019 celebrity guest—the beautiful and talented Molly Sims—to features from some of our favorite actresses and personalities, the celebrity buzz around this summer’s books was incredible.

• Molly Sims announced her #SRC2019 involvement and gave us serious shelf envy.
• Katherine Heigl was spotted reading Marissa Stapley’s The Last Resort in-between hair treatments.
• Reese Witherspoon announced The Whisper Network by Chandler Baker as her July 2019 book club pick…and we all freaked out.

BRAND PARTNERS:

BookSparks teamed up with some of our favorite brands to tie in relatable content and products to the campaign. A huge thanks to all our #SRC2019 partners, especially Toyota, Dream Hotels and Homesick.

Download the Full SRC Report Here:

For more info on this campaign, checkout the #SRC2019 website: https://src2019.booksparks.com.