Summer Reading Challenge 2019: BOOKFEST
Year after year, BookSparks remains the premiere destination for summer reading thanks to our creative and engaging campaigns that combine traditional media coverage with digital collaborations. Here are some of the highlights that made this our biggest and best digital campaign yet.
MEDIA COVERAGE
- 440+Ā national print media mentions of #SRC2019 books
- 5 #SRC2019 books were featured inĀ The New York Times:
- 5 #SRC2019 books earned love from O Magazine:
SOCIAL ENGAGEMENT
- 9,000,000+ estimated combined reach
- 4,000+ posts with #SRC2019
- 50+Ā influential bloggers & bookstagrammers acted as #SRC2019 Ambassadors
- OverĀ 50,000 followers on theĀ @BookSparksĀ Instagram
- 3,000+ average profile visits per week
CELEBRITY BUZZ
From our #SRC2019 celebrity guestāthe beautiful and talented Molly Simsāto features from some of our favorite actresses and personalities, the celebrity buzz around this summer’s books was incredible.
- Molly Sims announced her #SRC2019 involvement and gave us serious shelf envy.
- Katherine Heigl was spotted reading Marissa Stapley’s The Last ResortĀ in-between hair treatments.
- Reese Witherspoon announced The Whisper Network by Chandler Baker as her July 2019 book club pick…and we all freaked out.
BRAND PARTNERS:
BookSparks teamed up with some of our favorite brands to tie in relatable content and products to the campaign. A huge thanks to all our #SRC2019 partners, especially Toyota, Dream Hotels and Homesick.
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