Summer Reading Challenge 2017

Let’s take a moment to look back at this year’s amazing Summer Reading Challenge 2017. Here are some of the highlights:

MEDIA COVERAGE

• 200+ unique media hits
• 380+ media mentions of #SRC2017 books*
• 176,000,000+ estimated circulation
• 4 #SRC2017 books were selected as Skimm reads:
  • Into The Water by Paula Hawkins
  • Rich People Problems by Kevin Kwan
  • Fitness Junkie by Lucky Sykes and Jo Piazza
  • Every Last Lie by Mary Kubica
• 3 #SRC2017 books were featured on Entertainment Weekly’s Must List:
  • Emma in the Night by Wendy Walker
  • The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid
  • The People We Hate At the Wedding by Grant Ginder
• 7 #SRC2017 books were featured in People Magazine:
  • The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid
  • The People We Hate At the Wedding by Grant Ginder
  • The Captain’s Daughter by Meg Mitchell Moore
  • Fitness Junkie by Lucy Sykes and Jo Piazza
  • The Goddesses by Swan Huntley
  • Into The Water by Paula Hawkins
  • The Leavers by Lisa Ko

*some media hits included more than one SRC book

SOCIAL ENGAGEMENT

• 4,000,000+ estimated social reach
• 500+ posts with #SRC2017
• 40+ highly influential “book-stagrammers” participated and over 200 participants in the challenge

CELEBRITY SHOUT-OUTS

Star of Legally Blonde, Big Little Lies and more, Reese Witherspoon shared the love for #SRC2017 book and BookSparks client Truly Madly Guilty by Liane Moriarty.

Model and actress Molly Sims, featured #SRC2017 books Rich People Problems by Kevin Kwan, Into The Water by Paula Hawkins and The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid in her picks for summer beach reads.

Lena Dunham, star/creator of Girls, featured Sour Heart by Jenny Zhang on her website Lenny Letter.

Hugh Jackman, star of Logan, X-Men, Les Misérables and more gave a shout-out to #SRC2017 book Hello, Sunshine by Laura Dave.

Emma Roberts, star of Scream Queens and Nerve featured The Guineveres by Sarah Domet in her book club’s horoscope for book lovers.

Krysten Ritter, star of Marvel and Netflix’s Jessica Jones, picked Emma in the Night by Wendy Walker as a “book of the month” selection.

AWARDS

Several #SRC2017 books were selected by the Goodreads Choice Awards – 2017:

• Rich People Problems by Kevin Kwan (15,580 votes)
• The Leavers by Lisa Ko (3,020 votes)
• The Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid (16,733 votes)
• Into The Water by Paula Hawkins – SRC2017 host (48,247 votes – Mystery/Thriller of The Year)