For 12 years in a row BookSparks has remained the premiere destination for summer reading thanks to their creative and engaging campaigns that combine traditional media coverage with digital collaborations. This year’s campaign brought together more than 30 of this summer’s hottest releases, hundreds of bookstagrammers, brands, plus author Jenny Lee, whose novel Anna K. has been optioned by HBO Max, and celebrity guest Camila Alves McConaughey.

#SRC2021 kicked off with Reese’s Book Club’s May Pick, The Last Thing He Told Me by Laura Dave, soon to be an Apple TV+ limited series starring Julia Roberts, and BookSparks teamed up with Reese’s Book Club to host a giveaway of the pick. Other celebrities that recommended books from the #SRC2021 lineup include Jenna Bush Hager, Sarah Jessica Parker, Jimmy Fallon and Barack Obama. #SRC2021 titles also appeared in over 1,500 media articles.

The 2021 Summer Reading Challenge dominated social media this summer, reaching over 20 million people. BookSparks partnered with over 150 #bookstagram and #BookTok influencers to share their summer reading picks, reaching over 5 million people. Over 5,000 social media posts featured the #SRC2021 lineup and BookSparks’ brand partners. BookSparks teamed up with Frolic, Minted, Simple Self, Rue La La and The Hivery to celebrate and giveaway some of the hottest books of Summer 2021.