Fall Reading Challenge 2018

It’s safe to say that fall 2018 was our most dynamic and diverse season yet. We achieved an impressive social reach of over 9 million, but even more remarkable was the unmatched campaign quality, creative social content and strategic partnerships.

FOUR CUSTOM & FULLY-INTEGRATED DIGITAL CAMPAIGNS

• Fall Reading Challenge 2018: Reading Takes You Places #JOMO
• YA Fall Reading Challenge 2018: #ReadingReigns
• Not Safe for Work Blog Tour: #NSFWReads
• The Magic of Memoir Blog Tour 4.0: #MagicOfMemoir

MEDIA COVERAGE:

• Mega print coverage in 100+ unique publications*
• 3 #FRC2018 books were praised by Entertainment Weekly:
  • When the Lights Go Out by Mary Kubica
  • The Night in Question by Nic Joseph
  • River Bodies by Karen Katchur
• 14 #FRC2018 books were featured in Parade:
  • Josh & Hazel’s Guide to Not Dating by Christina Lauren
  • The Dinner List by Rebecca Serle
  • The Proposal by Jasmine Guillory
  • Deepest Blue by Mindy Tarquini
  • What Have You Done by Matt Farrell
  • When the Lights Go Out by Mary Kubica
  • The Memory of You by Jamie Beck
  • River Bodies by Karen Katchur
  • The River Widow by Ann Howard Creel
  • Resistant by Rachael Sparks
  • A Marriage in Four Seasons by Kathryn Abdul-Baki
  • Chuckerman Makes a Movie by Francie Arenson Dickman
  • Until the Last Star Fades by Jacquelyn Middleton
  • The Same River by Lisa Reddick

*some media hits included more than one FRC book

SOCIAL ENGAGEMENT

• 9,000,000+ estimated combined reach
• 5,000+ posts with #FRC2018
• 120+ highly influential bookstagrammers led our efforts as fall challenge ambassadors
• 9 FRC Ambassadors took over the BookSparks Instagram Stories for our debut #TourGuideTuesday feature

CELEBRITY GUEST

Katherine Heigl was our amazing celebrity host, and several of our clients and ambassadors had featured content pieces on her lifestyle blog, Those Heavenly Days:

• Jo Gick on “6 Ways to Make a Cozy Outdoor Entertaining Space“
• Pia Cortez with “Cooler Weather Fashion Essentials“
• Kortney Gruenwald sharing “7 Ways to Make Each Day More Heavenly“
• Alex Pope with “Throwing A Dinner Party This Fall/Winter Without Losing Your Mind“
• Natasha Feldman dishing “5 Recipes to Wow Your Friends At a Dinner Party“
• The BookSparks Team with “Favorite Books to Spend a Weekend With“
• Alisa Ellie with “5 Fun Adventures to Get Outside Before It’s Too Cold“
• Union Wine Company with “This Season’s Best Wine + Book Pairings“

PARTNERS:

We couldn’t have done this without our #FRC2018 partners, especially Hint, Union Wine Company and S’well!

DOWNLOAD THE FULL #FRC2018 REPORT: