We spend all day looking at campaigns – our own, those of our favorite authors, those of other brands. Instead of keeping all the ooohing and ahhing to ourselves, we decided to share the love. In the book publicity industry there are so many different steps to a successful book launch campaign. From choosing a book cover to running eye-catching Instagram accounts, every little detail counts! In honor of our BookSparks awards season, we are so excited to share a few campaigns we are head over heels for.
We’d be lying if we said we never judge a book by its cover. How can you expect us to not drool over these gorgeous designs? Here are a few of the book covers we are head over heels for…
It is crucial for all authors to be on top of their Instagram game. Instagram is one of the fastest growing social networks. 400 million members share 80 million pieces of visual content daily. 80 million pieces! Here are the authors that are kicking butt and taking names in the IG world. Follow up, and thank us later.
Newsletters are an essential part of every author’s platform. It’s the most efficient way for readers to stay updated on upcoming projects, book sales, book giveaways and more! These are some of the authors that we love seeing in our inbox!
Sign up for Amy Hatvany’s Newsletter
Sign up for Emily Giffin’s Newsletter
Sign up for Kamy Wicoff’s Newsletter
Media placements play a major role in a successful book campaign. With 3,000 books published every day and book coverage continuing to shrink in mainstream top tier media, placements like these connect readers and fans with authors in an interactive and exciting way.
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