BookSparks Case Files:

Jeanne Blasberg

This edition of BookSparks Case Files is dedicated to author Jeanne Blasberg and her debut novel Eden.

Campaign Goal

Debut author, Jeanne Blasberg chose BookSparks to help generate awareness for the release of her debut novel, Eden (She Writes Press, 2017). Jeanne selected a 150-hour campaign with BookSparks that included:

  • Save the date postcards sent to more than 50+ long lead outlets
  • Mailing of galleys to the trade media
  • Galley mailing to 50+ media
  • National media relations
  • Local media relations in print and online
  • Content placement
  • Blog tour
  • Goodreads giveaway
  • NetGalley

Dream Media 

Jeanne’s dream media included:

  • The Boston Globe
  • The Improper Bostonian
  • Kirkus
  • Smith College Alumnae Quarterly

Additional Top Media Hits 

Jeanne’s novel was featured in the following outlets:

  • Booklist
  • Redbook
  • Boston Common Magazine
  • Kirkus
  • Brit + Co
  • Adoptimist
  • Buzzfeed
  • Culturalist
  • Huffington Post
  • PopSugar Chick Lit
  • Central Boston Globe
  • Redbook
  • Smith College Newsletter
  • Improper Bostonian Westerly Sun
  • Working Mother
  • SheKnows
  • Jewish Perspectives
  • Books on the Subway
  • The Day KPFA
  • Women’s Magazine
  • Coastal Living
  • SO Rhode Island Magazine
  • The Last Bookstore
  • BookPassage
  • The Spark
  • Beverly Hills Book Awards
  • Foreword Reviews

Biggest Campaign Challenge

Jeanne was a debut, unknown author with a small following.

Biggest Campaign Win

Jeanne’s dream media that covered the book included The Boston Globe, The Improper Bostonian, Kirkus and Smith College Alumnae Quarterly. Jeanne also has a very successful national book tour with 26 events in 5 states.