What’s on my iPod? Creep by TLC
What am I reading? Crush Control by Jennifer Jabaley
Last person I followed on Twitter? @asuprssa
Twitter No No’s
Yesterday, the Huffington Post had an article on “The 7 Worst Twitter PR Fails.” Major companies in fashion, automotive and non-profits made huge mistakes that offended a great number of the Twitter population. Whether the companies posted an apology or blamed the tweet on an intern or hacker, it isn’t easy to get over a public flub on Twitter.
In light of these glaring mistakes, I thought it would be a good time to talk about what to do to avoid these sorts of incidences. Whether you’re a blogger, an employee tweeting for your company or just an avid Twitter lover we hope these tips will help keep you out of trouble.
#1 No Swearing.
There is a time and a place for this and Twitter isn’t it. You never know who is reading that. Twitter is a great tool for networking and communicating don’t ruin your chances to make connections for a four-letter word.
#2 No Tricks.
Don’t try to get your tweets noticed by lying or tricking your followers. Putting a hashtag like #iphone to draw more attention when your tweet/business has nothing to do with the iPhone is deceptive and will cost you your credibility.
#3 Pay Attention.
If you have a personal account and a business account you are running, make sure you are in the intended account. Even if you tweet something that is fairly benign to the wrong account, it can make you look foolish.
#4 Limit Access.
Protect your password. If an upset employee or friend goes into sabotage mode on your Twitter account, its tough to recover.
#5 Be Aware.
Know exactly what you are tweeting. It is a different language to Twitter beginners and you have to understand what you are putting out to the world. If you are RT(re-tweeting) something, make sure you check the links and anything else referenced within the tweet. If you are using the hashtag #Cairo to talk about your fashion line (Mark Jacobs), make sure you understand that the content behind that tag is geared towards the riots and governmental downturn and probably isn’t appropriate for what you are talking about.
Check out the article on Huffington Post “The 7 Worst Twitter PR Fails,” to learn from the Twitter mistakes of some of the world’s biggest companies.
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