BookSparks Case Files:

Sherry Stanfa-Stanley

This edition of BookSparks Case Files is dedicated to author Sherry Stanfa-Stanley and her memoir Finding My Badass Self.

Campaign Goal

Debut author, Sherry Stanfa-Stanley chose BookSparks to help generate awareness for the release of her memoir, Finding My Badass Self (She Writes Press, 2017). Sherry selected an 80-hour campaign with BookSparks that included:

  • National and local media outreach
  • Digital graphics
  • 3-5 book events
  • NetGalley
  • Goodreads Giveaway
  • Pop-up Blog Tour

Dream Media

Sherry was extremely interested in reaching the following national/local media outlets:

  • Erma Bombeck’s Humor Writers
  • Healthy Aging Magazine
  • AARP
  • GMA
  • Ellen
  • Entertainment Weekly
  • Kathie Lee and Hoda
  • WTOL Ch 11
  • Toledo Blade
  • Indianapolis Star
  • NPR

Additional Top Media Hits 

  • First for Women: 262,176 UVPM
  • Foreword Reviews: 30k librarians
  • Toledo Blade: 61,226 circ
  • Toledo Blade online: 1,100,066 UVPM
  • Indianapolis Star: 114,774
  • Indianapolis Star Online: 3,166,330 UVPM
  • Healthy Aging: over 600k
  • ABC WTVG-TV: Appx 65,000
  • PopSugar: 19,156,417 UVPM
  • BuzzFeed: 17,659,788 UVPM
  • Culturalist: 506k likes on Facebook
  • Dear Author: 25.2k followers on Twitter; Over 9,000 likes on Facebook
  • The Mirror: 19,695
  • Sarah Scoop: 17k UVPM, 115k followers on Twitter, 9k followers on Facebook, 19k followers on Instagram

Biggest Campaign Challenge

Sherry was a debut, unknown author with a small overall campaign budget.

Biggest Campaign Win

The Toledo Blade ran a full page, over 1,000 word, feature on the front page of the arts section that featured Finding My Badass Self.

Biggest Collaboration

Sherry assisted BookSparks’ efforts by writing two content pieces which were featured on Healthy Aging and First for Women. BookSparks booked a few events for Sherry but she has continued on and booked at least a half a dozen more events that have been very successful.