BookSparks Case Files:

Carol Anderson

This edition of BookSparks Case Files is dedicated to author Carol Anderson and her memoir You Can’t Buy Love Like That.

Campaign Goal

Debut author Carol Anderson chose BookSparks to help generate awareness for the release of her memoir, You Can’t Buy Love Like That (She Writes Press, 2017). Carol selected a 100-hour campaign with BookSparks that included:

  • Save the date postcards sent to more than 50+ long lead outlets
  • Mailing of galleys to the trade media
  • Galley mailing to 50+ media
  • National media relations
  • Local media relations in print and online
  • Excerpt placement
  • Content placement
  • Blog tour
  • Goodreads giveaway
  • NetGalley

Dream Media

Carol was extremely interested in reaching the following national/local media outlets and LGBTQ outlets:

  • NPR
  • The Gay and Lesbian Review
  • Advocate
  • O Magazine
  • Ellen
  • Crazy Wisdom Journal
  • Psychology Today
  • The Huffington Post
  • Detroit Free Press

Additional Top Media Hits 

Carol’s memoir was featured in the following outlets:

  • Trade Reviews: Kirkus Reviews, Foreword Reviews, Booklist, Readers’ Favorite, Reader Views
  • Essay/Excerpt placement: The Huffington Post, Curve Magazine, Living Better 50, The Advocate, We Heart Writing, (soon to be) PopSugar
  • Interviews/Features: Our Queer Art, The Detroit Free Press
  • Roundups: Ms. Career Girl, Buzzfeed, Culturalist, Lambda Literary, Lesbian Reading Room, Women and Words
  • Event coverage: The Detroit News, CBS Detroit
  • Total Potential Reach (unique monthly visitors for each media hit): 68,480,755

Biggest Campaign Challenge

Carol was a debut, unknown author with a memoir that has a specific focus on LGBT issues.

Biggest Campaign Win

Carol’s essay was featured in The Huffington Post.

Biggest Collaboration

Carol was always interested in knowing the “why” rather than the “what” behind book publicity, and was extremely involved throughout the campaign. She wrote several strong pieces of content that were both personal and relatable to a general audience. She also organized her own local event, which was a huge success. Overall, Carol worked hand-in-hand with BookSparks to ensure success for her book.

Feedback from the Author

“Savannah Harrelson is the biggest reason I have loved working with BookSparks! Her warm and collaborative approach encouraged me to ask questions and learn more about the publicity process while her comprehensive and timely responses made me a better partner in my campaign. Her encouraging and positive comments about my writing gave me confidence that she was invested in my success and that we were on a creative journey together. She made me feel like a respected partner from the beginning even though I was a novice in the field. I would recommend BookSparks in general and Savannah in particular to any author seeking help with publicity.”